Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.
About the Author
John Luu is an art director at Schlumberger and a digital brand strategist with 15 years of agency experience.
Throughout his career, John has helped brands expand, monitor, and measure their digital presence and influence. Synthesizing a keen understanding of design, its impact on brands and corporate culture, John works with clients to develop cross-platform brand strategies, core messaging, and marketing campaigns for the oil and gas, health care, and biomedical sectors. Dedicated to staying on the forefront of marketing trends, consumer behavior, and new media, he is familiar with the opportunities and limitations of various platforms and technologies in how these can communicate aspects of an organization's brand. John works closely with clients and key stakeholders to utilize design as a strategic business tool, to help transform leadership vision into concrete corporate goals.