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About the Author
John Care is the managing director of Mastering Technical Sales.
John's company exists to serve the professional skills development of sales engineers and technical consultants around the globe. He has been involved in the high-tech industry since 1984, running technical teams at companies such as Oracle, Sybase, HP, and BusinessObjects—and also on the IT executive buy side—before starting his own company in 2007. He is the author of Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management Library Third Edition) and The Trusted Advisor Sales Engineer. Additional material and John's blog can be found at www.masteringtechnicalsales.com.