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About the Author
Joanna Wiebe is the creator of conversion copywriting and the founder of Copyhackers.
Joanna Wiebe has 20 years of experience in digital marketing, UX copywriting, direct response, and persuasion. A top-rated speaker, she's been invited to teach conversion copywriting on 100+ international stages, including at Mozcon, INBOUND, and Google. And she and her team have crafted conversion copy for hundreds of fast-growth brands, including MetaLab, Nectar, and Shopify.
Follow her on Twitter @copyhackers, connect with her on LinkedIn, and get all of her latest conversion copywriting articles, courses, studies, and tutorials at copyhackers.com.