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About the Author
Jennifer Jessie is a social media strategist and the founder No Blue Creative. When she was 25 years old, Jennifer hit the self-destruct button on her life. After graduating from the University of Virginia School of Law, she realized that while she wanted to be a licensed attorney, she never wanted to practice law. While reluctantly studying for the Virginia Bar, she created a TV blog. Within a year, the blog attracted thousands of visitors. But success threw her a swerve ball when an error made by a web designer resulted in her blog losing all of its traffic overnight. She rebuilt from the rubble, teaching herself search engine optimization (SEO), web design, and social media marketing to make her blog successful once again. Within a few months, her blog had first-page rankings on Google and Jennifer scored an invite to the Emmys. Over 10 years ago, Jennifer started implementing the same strategies she used for her blog for business owners as a social media and content strategist. In her work at No Blue Creative—the full-service creative strategy, marketing, and development firm she founded—she provides social media consulting for business owners, helps to transition marketing agencies from print to digital, offers workshops on social media, and more.