About the Author

Jeffrey Shaw is a brand management consultant, speaker, author, and podcast host.

Since starting a business at the age of 14, Jeffrey has worked to understand what emotionally moves people. After working as a professional portrait photographer, he transitioned into consulting and brand management. Now, Jeffrey is a public speaker on topics such as brand messaging, innovative business concepts and strategies, and how to get the business you want. He is also the author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible.