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About the Author
Jeff Dyer is the Horace Beesley professor of strategy at Brigham Young University.
In addition to his work at BYU, Jeff is a professor of strategy at the Wharton School at the University of Pennsylvania. Jeff is the only strategy scholar to have been published at least five times in both the Strategic Management Journal and the Harvard Business Review. His Harvard University Press book, The Innovator's DNA, has been published in 12 languages and is a business bestseller. His research has been featured in publications such as Forbes, the Economist, Fortune, Bloomberg Businessweek, and the Wall Street Journal.