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About the Author
Irina Skripnik is a senior product marketing manager at LinkedIn, representing Marketing Solutions and the Campaign Manager ad platform, including user experience, targeting capabilities, and analytics tools. Throughout her career she's successfully managed complex global marketing programs and product releases, led marketing education workshop, and product research programs. Irina's expertise is in go-to-market planning, customer advocacy and product development. Throughout her 5+ years at LinkedIn Irina worked on multiple high-impact products purpose-built for marketers.