Join Chris Nodder for an in-depth discussion in this video What you should know before watching this course, part of Design Thinking: Understanding the Process.
- There are no prerequisites for this course. It doesn't matter whether you come from an IT, design, or business background. It would help, however, if you're aware of the general concepts around Lean and Agile, and are somewhat familiar with the development processes used in your organization. This course covers the business justification and strategic considerations for using design thinking techniques. It's about getting the buy-in to do design thinking in your organization, and then how to go about making it happen properly. We'll talk about the time and cost benefits of using design thinking, and look in to how to get stake-holder buy-in, how to get highly technically-focused individuals to empathize with user needs, and how to encourage creativity from the various people in your organization.
This course doesn't go into the real detail about each of the techniques used in a design thinking process. If that's your focus, you should also watch my course on applying design thinking. You can still get benefit from watching this course first, though, the two go hand in hand, covering the philosophy and implementation of design thinking.
In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research.
- Agile, lean, and design thinking
- Preparing to sell design thinking to your organization
- Finding the real problem
- Correcting course
- Offshoring and outsourcing
- Getting past organizational inertia and silos
- Tracking your success