Design thinking is customer centered. See the rationale for using it on your team, including how it can help you set clear business goals, fix real pain points and deliver measurable success, help the whole team get a common understanding of what they are building and why, and help you create a trackable plan.
- At its heart, Design Thinking is customer centered. The process helps you identify and fix real customer pain points. It also gives you early, measurable understanding of which of your ideas are likely to be successful with your customers. If you're running a lean, or agile style project process, you'll be going through build, test, learn iterations. Design Thinking gets you started on those iterations faster and helps you prioritize the order in which to build things, so that you get the most early benefit and feedback on your ideas.
Running a Design Thinking exercise means your team starts off with a common understanding of what they'll be building and why. They take this understanding through the whole development process. It becomes much easier for any individual to make the decisions they need to for their jobs because they were involved in creating the overall plan for the project. That means less time wasted in meetings. Less crazy looking pieces of user interface added at the last minute. It's also much easier to decide the project's goals because they're based on customer need and how you can gain business benefit by meeting that customer need.
With clear, customer-focused goals, feature prioritization happens faster with a lot fewer pet features. You know what pet features are. Someone on the team thinks it would be a great idea to do a certain thing and tries to slip it into the schedule. With a clear focus on your customers, it's much easier to deprioritize those pet features. And Design Thinking also helps with one of the most common project management nightmares: how do you know when you're building the right thing? With Design Thinking processes, you get multiple opportunities to check-in with your potential customers and make any necessary course corrections.
In fact, the process starts with customer interaction and check-ins can be as frequent as every week after that.
In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research.
- Agile, lean, and design thinking
- Preparing to sell design thinking to your organization
- Finding the real problem
- Correcting course
- Offshoring and outsourcing
- Getting past organizational inertia and silos
- Tracking your success