How can you track your success on a project? How do you show customer satisfaction and your impact on revenue? The answer, in a design thinking process, is to keep a close eye on the metrics you decided on up front and to keep a record of the financial impact (acquisition, retention, and sales) and satisfaction scores your product achieves during development, pilot, and release.
- How are you going to show that…your crazy idea to start doing design thinking…was worthwhile?…The only way is to track what you did,…and then, to show how your actions…directly impacted customer satisfaction and revenue.…I suggest you start with an empty presentation deck,…and just keep adding to it…as the project progresses.…Show photos of the early sketches and prototypes,…then screenshots of the first alpha build,…and the first release.…People love following the story…of how the interface matured.…
And with the design thinking approach…they should be able to trace the visuals…in the released product…all the way back to those initial sketches.…Then, you can make it clear to them…how the sketches were based on user research,…and how that was the central reason…for the product's success.…You can also show how consistent user feedback…shaped the design,…and kept you on the right path.…You can demonstrate how much cheaper it was…to do frequent check-ins with representative users…than it would've been to make a design mistake,…
In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research.
- Agile, lean, and design thinking
- Preparing to sell design thinking to your organization
- Finding the real problem
- Correcting course
- Offshoring and outsourcing
- Getting past organizational inertia and silos
- Tracking your success