A myth about agile and other iterative development techniques is that they let people work faster. That's not necessarily true, but good planning will let you deliver business benefit sooner, so your time-to-market is lower. A good design thinking methodology will help you understand what parts of your product will deliver business benefit so you can prioritize development and delivery of those pieces.
- One of the biggest benefits of following…an iterative development approach…is reduced time to market.…Often people misunderstand that to mean…that iterative development builds the same…amount of code in less time.…That's not necessarily true.…What it does is builds the most important…bits of code, the ones that deliver the most…business benefit, earlier.…That code with just the most important pieces in…gets released earlier than if you'd wait…until every part of the product was built.…The team then fills in the spaces…around that core product in subsequent iterations.…
So the time it takes you to put something out…in front of customers is reduced with iterative development.…But what is that something?…Well this is one of the lovely benefits…of design thinking.…Because you've been listening to real customers…and because you've already tested your prototype ideas…before you start building the real product,…you can get a really good idea of which areas…of the product are likely to give…you the most business benefit.…
In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research.
- Agile, lean, and design thinking
- Preparing to sell design thinking to your organization
- Finding the real problem
- Correcting course
- Offshoring and outsourcing
- Getting past organizational inertia and silos
- Tracking your success