Learn more about the biggest problem with "agency" style design thinking. Design agencies often hand off the results of a design thinking exercise without a clear, tested prototype interface and without any plan for how to build that interface. That leaves the project team—who often weren't involved in the design thinking exercise—in trouble.
- Something that really annoys me about the way…some design thinking agencies engage with their clients…is that they stop with the design…rather than with any form of usability test verification,…much less a plan for how this design is gonna turn…into a working product.…Then they hand that design, often no more…than a small set of sketches or screenshots,…off to the client and leave it to them to build it.…Of course, going from a paper prototype…to an agile backlog or any other form of implementation plan…is the bit that causes most teams…the biggest headache.…
Especially if the team members weren't involved…in the whole design thinking process.…They don't understand the justifications…behind the way the design has been created.…Starting the development process…based on someone else's design sketches…is a recipe for disaster.…I've seen it happen several times.…Often, a couple of executives get really…excited by the ideas being presented…by the design agency, and tell a development team…inside the company to build a product…
Along the way, you'll learn who should be involved, what activities you need to perform, and how to observe users, come up with great ideas, test solutions with prototypes, and plan development. Plus, discover how to avoid the common issues that can get in the way of a successful design thinking session, and the traps that people fall into when using the process for the first time.
- Assembling a team
- Finding a location
- Watching real users
- Mapping the customer journey
- Identifying pain points
- Coming up with good ideas
- Testing ideas with real customers
- Planning development
- Understanding the benefits of design thinking