See how creating and usability testing a paper prototype can give fast, cheap feedback on how well your proposed design works for your customers. Learn the benefits of low-fidelity prototypes over testing comps or code, and how prototyping can save you development time and money by making sure you are on track and avoiding the problem of refactoring or rework.
- We might believe our design is awesome, but how do we know for sure? Paper prototype creation and usability testing are fast, cheap, incredibly easy ways to see whether we covered all the angles. The prototype can be created in a day. And then usability tested with consumers the next day to see how well it works with them, whether they understand the concept, and what changes you need to make before the product is ready for development. There's no need to go to a higher fidelity than a sticky notes on copier paper design.
In fact, you'll get more honest feedback from consumers if you keep the interface low-fidelity and sketch like because they'll realize you're still open to making changes. Their feedback can be brutal, but it's much better to hear it now than after you've spent weeks or months creating backend, and an interface. Only to realize you have to redo everything. Paper prototyping is much cheaper than rework. You can learn a lot even from such an early, low fidelity interaction.
The confidence you get from seeing your ideas work and the course corrections you get when they don't, both make it easier to move forward knowing that you're on the right track to deliver something that customers will want and need. This paper prototype usability test is only the first of many customer check-ins and other metrics gathering activities aimed at making sure you stay on track during the development process.
In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research.
- Agile, lean, and design thinking
- Preparing to sell design thinking to your organization
- Finding the real problem
- Correcting course
- Offshoring and outsourcing
- Getting past organizational inertia and silos
- Tracking your success