Pain points tell you where your customers are suffering, but your project team needs a positive version of these points to help guide their development effort. Turn your pain points in to actionable, measurable project goals using the tips in this online video.
- It's great to have the list of pain points,…but now it's time to work out…what it looks like to fix them.…Take each pain point in turn, and invert it.…This gives you a list of goals to work towards.…For our example project,…the top two pain points were that writers don't know…who to report trail issues to,…and they don't know how to report those issues.…The team decided that solving these two pain points…involves goals of not only knowing…who to report to, but when.…As well as being able to easily and successfully…report those issues.…
You can see the direct relationship…between the pain points and the goals.…This way we're still staying true…to the user data we gathered.…Interestingly, the goals are different…from the initial idea that the team leader came up with.…He started with the idea of a drink token app,…as a way of saying thanks to the trail workers.…From our list of pain points and goals,…it looks like we're actually better off…looking at a solution which helps trail users report issues.…And in the process, makes them aware of the trail work,…
Along the way, you'll learn who should be involved, what activities you need to perform, and how to observe users, come up with great ideas, test solutions with prototypes, and plan development. Plus, discover how to avoid the common issues that can get in the way of a successful design thinking session, and the traps that people fall into when using the process for the first time.
- Assembling a team
- Finding a location
- Watching real users
- Mapping the customer journey
- Identifying pain points
- Coming up with good ideas
- Testing ideas with real customers
- Planning development
- Understanding the benefits of design thinking