What's involved in selling the concept of design thinking in your company? Learn a technique for identifying the correct stakeholders, getting them on your side, and convincing them to participate in your user-centered design process.
- Starting a design thinking process in your organization…isn't necessarily easy.…One of the biggest issues…is gonna be the people you work with.…People are used to doing things…the way they've always done them.…They don't like trying new things.…Lots of the people you work with…probably report into different areas of the organization,…different silos, to use organization speak,…and so they have no real incentive to listen to you…when you say you want to try something different.…The sad thing is the way they create products now…could be horribly inefficient,…and it probably leaves them with no real verification…they're on the right path…till after they've launched the product.…
But it's the process they know,…and that means they'll stick to it.…You're about to ask these people…to do probably the scariest thing…they've had to do at work in several years.…You're gonna ask them to stop doing their regular day job…for a whole week, or even two weeks,…and sit in a room with a bunch of other people…without a clear idea of what the outcome will be.…
In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research.
- Agile, lean, and design thinking
- Preparing to sell design thinking to your organization
- Finding the real problem
- Correcting course
- Offshoring and outsourcing
- Getting past organizational inertia and silos
- Tracking your success