Join Chris Nodder for an in-depth discussion in this video Next steps, part of Design Thinking: Understanding the Process.
- This course has covered the business justification and strategic considerations for using design thinking techniques in your organization. Like with any new process, it takes time to introduce all the stakeholders to the idea of doing things differently. I found the best way to proceed with design thinking is often to find a small motivated team who can work outside the normal company structure. Get them to use the techniques and tools of design thinking as they kick off a new project and carefully track the results.
My expectation is that once the rest of the organization sees how successful the technique can be they'll want to participate as well. If you're looking for a step by step guide to the process and activities themselves, I recommend you check out my course Applying Design Thinking. That course is the logical next step for you if you'll be trying these techniques yourself. I've mentioned several of the activities you perform during a design thinking exercise. If you're looking for more detail about any one of them, check out my UX Design Techniques series.
Each course is about 30 minutes long and concentrates on a single activity, breaking it down step by step. Good luck with the process of introducing design thinking into your organization. I hope it helps you to build products that your customers love.
In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research.
- Agile, lean, and design thinking
- Preparing to sell design thinking to your organization
- Finding the real problem
- Correcting course
- Offshoring and outsourcing
- Getting past organizational inertia and silos
- Tracking your success