Design thinking is an iterative process. The whole feedback loop, from initial observations, pain point and goal creation, and persona development, through ideation to paper prototype testing can be achieved in a single week. Sometimes it's worth going around the loop again. Other times, it's time to move on to project planning.
- So now we've looked at the basic steps of design thinking.…You've just been through a whole feedback loop,…from gathering information about the problem…through to getting input on a prototype solution.…When I work with teams,…we most often fit these feedback cycles into a single week.…We move fast, but we always check that we're remaining true…to the user data we collected…at the beginning of the process.…In that one week cycle, we're now on day four.…At this point you have to make a decision.…Do you think you can make some quick changes…based on the feedback from the usability testing?…Or is it better to spend another week of research, ideation,…and prototyping to come up with even better solutions…based on what you learned during the week?…Remember, one additional week of design thinking activities…at this point is a lot cheaper than spending a week or more…of refactoring or rework later on in the process.…
Either way, at this point you will make changes…to your paper prototype design based on what you've learned,…
Along the way, you'll learn who should be involved, what activities you need to perform, and how to observe users, come up with great ideas, test solutions with prototypes, and plan development. Plus, discover how to avoid the common issues that can get in the way of a successful design thinking session, and the traps that people fall into when using the process for the first time.
- Assembling a team
- Finding a location
- Watching real users
- Mapping the customer journey
- Identifying pain points
- Coming up with good ideas
- Testing ideas with real customers
- Planning development
- Understanding the benefits of design thinking