You might have an idea of what you want to build, but how do you know if it's right? The first step in a design thinking exercise is to find out the best way to observe users doing the activities you want to make a solution for. This way, you can find the true issues and what customers do to get round those issues today.
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- You might have an idea for a product you want to build,…but how do you know if it's the right idea?…Maybe you identified an issue based on your own experiences,…maybe you've been tracking customer feedback…on an earlier release of your product,…or maybe, you have a project roadmap,…and it's time to implement the next phase of the project.…Before you go ahead and start building,…it's essential that you go and watch some people…doing the activities you want to make a solution for.…Why?…Because it allows you to see the true issues,…on what people do to get around those issues today.…
When you read or listen to product feedback,…people give you their solutions, not their problems.…Because they're caught up inside the process,…their solution might not be the best one…for the real underlying issue.…It's the same if you want to build a product…based on an issue you experience,…remember though that your assumptions are based…on a sample of one person, you.…Before you go any further, take the time to work out…whether other people have the same issue,…
Along the way, you'll learn who should be involved, what activities you need to perform, and how to observe users, come up with great ideas, test solutions with prototypes, and plan development. Plus, discover how to avoid the common issues that can get in the way of a successful design thinking session, and the traps that people fall into when using the process for the first time.
- Assembling a team
- Finding a location
- Watching real users
- Mapping the customer journey
- Identifying pain points
- Coming up with good ideas
- Testing ideas with real customers
- Planning development
- Understanding the benefits of design thinking