The creative part of design thinking comes with ideation—that is, coming up with multiple different possible solutions to the problem before you choose the best one, rather than just going with the first solution that comes to mind. Using the right techniques, any team can find their inner creativity!
- Rather than just building the first solution…that comes to mind, design thinking encourages your team…to investigate options and build on multiple people's ideas.…Combined, those ideas are likely to generate…a better overall solution than if any one individual…just sat in room and tried to fix things themselves.…Ideation takes many forms, but as with every phase…in the design thinking process,…it should involve all the different disciplines…on your team.…Just because people don't traditionally create…the specifications for a project,…doesn't mean they're lacking in ideas.…
Getting a more rounded insight based on the ideas…of the whole team will lead to more creative solutions.…This creative part is something that agencies value.…Often, they'll invite your team…to be part of the creative process…in some form or another.…Believe it or not, it's often your ideas…from this process that are reflected back to you…in the subsequent design mock ups they produce.…Your team can be creative.…If you haven't experienced that yet,…
In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research.
- Agile, lean, and design thinking
- Preparing to sell design thinking to your organization
- Finding the real problem
- Correcting course
- Offshoring and outsourcing
- Getting past organizational inertia and silos
- Tracking your success