Sometimes the best way to start doing design thinking at your company might not be to ask for permission, but just to go ahead and do it. Once other teams start seeing your results, they'll want to start using the same techniques.
- It's one thing to talk about how great design thinking is, it's another thing entirely to implement it in your organization. I've got some suggestions for you. The first one might come as a surprise. I would say that the easiest and potentially most effective way of starting design thinking work within your organization is to just do it. Don't ask for blessing from senior management. Don't make a big fuss about doing something different. Instead, just start a project off with a one or two week design thinking workshop.
I've helped teams at several organizations do this, and now they're gaining confidence to their design thinking approach. Their successes speak for themselves. Rather than trying to justify the design thinking process up front, they can now use the example of their own projects to show how successful it's been for them. As the rest of the organization starts hearing what design thinking can do, either from outside sources or after seeing the successes of these internal projects, these early adopters are becoming the people who are seen as the owners of design thinking within the organization.
The truth is, senior management seldom believes statistics from other organizations. Just because something worked in another company is no guarantee to them that it will work in your company. It's really hard to sell people on a new way of doing things unless it has been proven within your own company. So, I really suggest you ask for forgiveness rather than permission, and demonstrate how well design thinking can work in your organization by just doing it.
In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research.
- Agile, lean, and design thinking
- Preparing to sell design thinking to your organization
- Finding the real problem
- Correcting course
- Offshoring and outsourcing
- Getting past organizational inertia and silos
- Tracking your success