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Finding the real problem

Finding the real problem: Design Thinking: Understanding the Process
Finding the real problem: Design Thinking: Understanding the Process

Your customers can't do your design for you, but they can show you the problems they have. Watching your customers going about their regular tasks gives you valuable insights that you just can't get from questionnaires or web metrics. Once you have those insights you can turn them into a list of pain points and then a list of goals for what you intend to fix.

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Skill Level Intermediate
41m 57s
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Skills covered in this course
Interaction Design Web User Experience

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