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Experience mapping to show the customer journey

Experience mapping to show the customer journey: Design Thinking: Implementing the Process
Experience mapping to show the customer journey: Design Thinking: Implementing the Process

This video describes the technique of turning user observations into an experience map or customer journey map that the team can use to work out what's important about the user tasks they observed, and where the opportunities for improvement lie. Paper-based experience maps like this are fast to create and powerful to use.

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Skill Level Appropriate for all
46m 40s
Duration
71,145
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Skills covered in this course
Interaction Design Web User Experience

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