Design thinking seems like magic, but actually it's the opposite. Magic hides reality behind an illusion. Design thinking pulls away the team's preconceptions and makes customer needs very clear. Once those needs are at the center of your product design process, it's much easier to build a successful product.
- The way I've been talking about design thinking…and the amount of hype it gets in the press…would lead you to believe that it's the magic solution…to all your product development issues.…That's obviously not true.…It takes commitment from the whole team.…They'll be locked in a room together for a week or more…not doing their regular jobs.…That might make them anxious or upset,…but the truth is, by taking that upfront time,…it will save each of them a bunch of time later on.…Coding will happen faster and more accurately.…Marketing won't need to have so many meetings…to try and understand exactly what the product's…supposed to do.…
Planners will have a high level outline of what…needs to happen and more importantly,…everyone on the team will share a vision…of what they want to achieve and an understanding…of the steps it will take to get there.…Design thinking also stops you from building…dumb things that some executive thought…were a great idea because you can go through…a really quick test and learn cycle.…You also get much more creative solutions…
Along the way, you'll learn who should be involved, what activities you need to perform, and how to observe users, come up with great ideas, test solutions with prototypes, and plan development. Plus, discover how to avoid the common issues that can get in the way of a successful design thinking session, and the traps that people fall into when using the process for the first time.
- Assembling a team
- Finding a location
- Watching real users
- Mapping the customer journey
- Identifying pain points
- Coming up with good ideas
- Testing ideas with real customers
- Planning development
- Understanding the benefits of design thinking