Design thinking, and user-centered design more generally, gives you the confidence that you are building the right product. Direct user research, fast design ideation, prototyping, and user testing quickly show you what parts of your product work well for customers and which need attention. The iterative nature of user centered design means you can carry on testing how well your product meets user needs all the way through development and even after you've delivered it.
- Working through the design thinking process…gives you confidence that you'll be developing a product…that customers need and want.…You'll start the development process knowing…that you've got a solution…that will work for your target audience.…That's a major departure from how most projects are run.…Rather than taking the first few months of a project…to work out exactly what it is you're building, and why.…You start with a good overview of where you want to end up.…Now your development methodology…will carry the intuitive process forward.…As I've mentioned several times during this course,…Design Thinking lends itself to a lean, or agile,…approach to product development.…
The Design Thinking process can be seen…as a Sprint 0 type of activity,…or a customer development and validated learning.…Of course, the information you get…from the Design Thinking process…doesn't lose its value once you move forward into code.…Customers pain points remain the same.…Your product goals remain the same.…You'll still run frequent validation exercises…
Along the way, you'll learn who should be involved, what activities you need to perform, and how to observe users, come up with great ideas, test solutions with prototypes, and plan development. Plus, discover how to avoid the common issues that can get in the way of a successful design thinking session, and the traps that people fall into when using the process for the first time.
- Assembling a team
- Finding a location
- Watching real users
- Mapping the customer journey
- Identifying pain points
- Coming up with good ideas
- Testing ideas with real customers
- Planning development
- Understanding the benefits of design thinking