Learn how design thinking can give you extra benefits as it starts your organization thinking about broader user-centered design techniques such as information architecture, content testing, usability testing, and field research or ethnography.
- There's a growing awareness of user-centered design…as a value add in the organization.…The thing is design thinking is just…a sexy term for some of the user-centered…design techniques that we've been using for years.…I'm okay with that, though.…I suggest that you leverage it, too.…Once people get hooked on the sexiness of design thinking,…you can start implementing other…user-centered design techniques based…on your design thinking successes.…There are several other techniques…that you'll find useful in your organization.…Here are just a couple of them.…
Information architecture research,…and content testing, helps you work out…whether your content is findable.…And when people find it,…whether they can understand it.…Writing good content for online use,…involves much more than just search engine optimization.…Doing upfront research into how your customers…categorize your products or services,…and then doing ongoing research into…what content works well for them,…is likely to do much more good for your business…
In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research.
- Agile, lean, and design thinking
- Preparing to sell design thinking to your organization
- Finding the real problem
- Correcting course
- Offshoring and outsourcing
- Getting past organizational inertia and silos
- Tracking your success