Learn how design thinking can give you extra benefits as it starts your organization thinking about broader user-centered design techniques such as information architecture, content testing, usability testing, and field research or ethnography.
- There's a growing awareness of user-centered design as a value add in the organization. The thing is design thinking is just a sexy term for some of the user-centered design techniques that we've been using for years. I'm okay with that, though. I suggest that you leverage it, too. Once people get hooked on the sexiness of design thinking, you can start implementing other user-centered design techniques based on your design thinking successes. There are several other techniques that you'll find useful in your organization. Here are just a couple of them.
Information architecture research, and content testing, helps you work out whether your content is findable. And when people find it, whether they can understand it. Writing good content for online use, involves much more than just search engine optimization. Doing upfront research into how your customers categorize your products or services, and then doing ongoing research into what content works well for them, is likely to do much more good for your business than hiring someone to keyword stuff some articles for you. Consistent usability testing will take you a long way, as well.
The design thinking process involves early prototype testing, but watching representative users work with subsequent versions of the product, both before and after it releases, will tell you a lot more, and help you stay on track to deliver a great user experience. Once other teams see how well that product is accepted by customers, they'll want some of the same magic for their products. The easiest way for them to get it, is to do some usability testing of their current release, and then, to act on what they find.
More advanced companies take their user-centered design techniques to the next level by using them in a predictive way rather than a reactive way. Field research and ethnography can help you identify unmet needs. And some companies go as far as determining their future product portfolio, direction, and priorities based primarily on user research. They interpret the research to find out what people truly need. Then, develop products to meet those needs. Of course, if you're only just starting to implement design thinking you probably aren't yet at the point of using other user-centered design techniques to set your company's strategy, but you're on the right path.
Succeeding with design thinking opens the door for a whole set of other usability techniques.
In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research.
- Agile, lean, and design thinking
- Preparing to sell design thinking to your organization
- Finding the real problem
- Correcting course
- Offshoring and outsourcing
- Getting past organizational inertia and silos
- Tracking your success