Find out how design thinking relates to lean and agile. Lean is a business process to test new ideas and get business benefit rapidly. Agile is a technology process to build new ideas, test them, and get business benefit rapidly. Design thinking is an onramp to the lean and agile processes. It can become a part of your company culture just the same as lean and agile are.
- To quickly contextualize design thinking, I like to describe it as a technique to bring business and technology partners together, uncover and create solutions for real user needs, and quickly test whether those solutions really will generate business benefit before you invest time in coding. It's a great starting point for any Lean or Agile process. Lean is, at its heart, a business process to test new ideas quickly and get to business benefit faster by using the feedback from those tests to decide what elements of the product to work on next.
Agile and other rapid development techniques are technology processes used to build new ideas quickly and then test those ideas, using the things you learn from the tests to drive the next iteration. Again, the aim is to deliver a product that has business benefit sooner. Design thinking provides you with an on-ramp to the Lean and Agile processes. It's a combination of your first Lean research and hypothesis testing and your first Agile iteration. In fact, the activities within a design thinking exercise are often called by different names in the Agile world.
For instance, a design sprint or iteration zero. That's not to say that you have to be following Lean or Agile processes for design thinking to work. I imagine it's possible to use design thinking to start a fully waterfall process. However, I wouldn't want to. It'll be easier to adopt design thinking if your team already follows Lean processes or rapid development techniques. I'm going to spend a little bit of time putting design thinking into context, but the things I really want to get across in this course is how you, in your own organization, can use the design thinking process to build better products and get your best ideas to market sooner.
More to the point, I want to emphasize that you can do it yourselves and probably more thoroughly than if you engage some of the agencies out there today.
In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research.
- Agile, lean, and design thinking
- Preparing to sell design thinking to your organization
- Finding the real problem
- Correcting course
- Offshoring and outsourcing
- Getting past organizational inertia and silos
- Tracking your success