Learn how to use Instagram for advertising. See how to create ads, upload and format your ad content, and run ads. Find out how to use Facebook Ads Manager.
- [Anson] Hi, I'm Anson Alexander and welcome to Advertising on Instagram. In this course, we'll look at how to use Facebook Ads Manager to run advertising campaigns within the Instagram app. I'll explain how the process of advertising works on Instagram and how to configure your Instagram account for business use. We'll go over how to create a new advertising campaign, target specific users, and upload the ad copy that you'd like to be displayed on Instagram.
I'll show you how to review analytics related to your campaign and give suggestions on how you can use that data to improve your ad performance in the future. We'll be covering all of this as well as plenty of other tips and tricks for you to get the most out of running ads on Instagram. Now, let's get started with Advertising on Instagram.
Author
Anson Alexander
Released
7/6/2017- Using Instagram for Business
- Creating an Instagram business profile
- Using Facebook Ads Manager
- Creating and formatting ads
- Content specifications
- Creating a campaign
- Targeting ads
- Budgeting and scheduling campaigns
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome54s
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1. Instagram Advertising Basics
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2. Create Content to Advertise on Instagram
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3. Create an Instagram Ad Campaign
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Create a campaign2m 47s
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Specify Ad Set targeting7m 15s
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Create an ad4m 35s
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4. Review Instagram Advertising Analytics
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Create custom reports5m 21s
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Adjust based on performance3m 15s
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Conclusion
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Next steps1m 24s
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Video: Welcome