Discover creative ways to use stories to maximum their marketing value.
- [Instructor] When it comes to utilizing Instagram Stories for business purposes, in my opinion, it becomes a balancing act between how much time you put in creating stories, and how much engagement you get out of them. Because they're only viewable for 24 hours a lot of work is needed to maintain an active story and keep it relevant. Especially if you're just starting out on Instagram with few followers, it may not seem worth it. For larger organizations, this shouldn't be a problem because they can dedicate a full-time staff member specifically to Instagram. For small, and medium sized organizations however, this can seem daunting.
There are however a couple of ways to utilize Instagram Stories for marketing without spending large amounts of time each and every day. The first option is to simply use photos and videos that you've already posted to Instagram. Let's take a look, if you tap to view one of the photos or videos that you've already posted in your feed, you'll notice that there's an arrow towards the bottom and when you tap on that arrow, you have the option to add this post to your story, so I'll tap on that.
If you choose, you can use the story editing tools to add some creative flair to your post. But because our goal is to utilize stories with minimal effort, we'll just move this around a little bit. And you'll notice that if we tap, it either displays or hides some of the caption below it, so that's up to you. You can also pinch to zoom a little bit, so you can reorganize it a little bit. But then when you're ready, you'll just hit the plus Your Story at the bottom. So now we've just added one of our older posts to our story. Now I wouldn't recommend doing this with your really old posts, right, but the idea is that, okay, you know, you post a photo to Instagram and it's a behind the scenes photo, it's really cool, and you wanna increase a little bit of the engagement that you get out of the photo.
Right after you post it you can add it to your story. Not necessarily a week later, or a month later, we're still talking about relevant photos but we're just using them in both our feed and our story. So that's the first option that we can use to quickly utilize stories. Another way to utilize Instagram Stories efficiently, is to make use of the Highlights feature. Up until now in this course, I've stated that Stories only remain viewable for 24 hours, and while that holds true, another feature known as Story Highlights, will allow your stories to be viewable on your profile page for as long as you want.
Notice that at the top of our profile page we have the section called Story Highlights, and we can tap to add a new highlight. We can then choose as many of our already posted stories to add to this highlight. For now we'll choose the first three, and then we'll tap Next. Now we can choose the title and a cover for our highlight. When I tap Add, you'll notice that now towards the middle of my screen, we have a highlight listed on our profile page.
You can add as many story highlights as you'd like, one pro tip that I'd like to add is that if you have multiple story highlights, the order that they're listed on your profile may change. The most recently update one is always listed first. So let's create a quick second story highlight, I'm just going to add that last picture we didn't add the first time. And we'll just call this Skate, since we've got a skateboard, and we'll add it. And you'll notice that now the one that was previously first our best work, is now listed second. We can actually get that back to the first spot by doing a little bit of workaround here.
We can tap to open up the highlight, and then we'll tap on the three dots at the bottom. And we will tap Edit Highlight, now we're just going to remove one of these story posts. So we'll remove the last one, and we'll tap Done. Then we'll exit out of this, and you'll go back and notice that they're still in the same order right now, but let's go back into that highlight. Click on the three dots at the bottom, Edit Highlight, we'll go to Archive at the top right of our screen, and we'll add back in that picture that we removed, then we'll tap done, and then we can tap the X to go back to our homepage, and notice that our best work, that highlight, is now, again, listed first on our page.
So this is really useful if you have a particular highlight that you'd always like to be first. Maybe it's an about highlight, it's all about your organization, this is how you can keep it in that first spot. So I wanted to share that little pro tip with all of you. These are just a couple ways that you can utilize Instagram Stories, without spending a ton of time everyday in creating and posting them, and then just having them disappear 24 hours later.
- Creating an Instagram business account
- Brainstorming content ideas
- Developing a posting schedule
- Optimizing your Instagram profile
- Uploading photos and videos
- Interacting with the community
- Using Instagram Stories
- Adding hashtags and locations
- Measuring your success with Instagram Insights