In this video, learn how to summarize strategies that can be used to create engaging ad copy. Engaging users with ad copy is important to running successful marketing campaigns.
- [Instructor] In this video I'd like to share some tips with you for how you can create engaging ads for Instagram. First of all, remember to captivate with your visuals. Instagram is all about stunning imagery. Make sure that your photos and videos really stand out, use vibrant colors, upload images that surprise the user and draw them in as soon as they see it before they even realize that they're looking at an advertisement. Also, remember to include a call to action. It should be clear to the users what their next step should be if they're interested in your product or service, even if it's just a brand awareness campaign. Make sure that you let users know where they can go if they want to find out more information. If you're not including a call to action, then you're really missing out because people may like your advertisements, but if they don't know what they should do next then you're not going to be able to convert them into customers. Finally, remember to make your ads mobile friendly and I don't necessarily mean the copy of your advertisement or the image that you're uploading, but where users should go if they were to click on the advertisement. If they're brought to a really long form where they have to enter a lot of information, they're probably not going to do that on a mobile device. So make it simple, make it something that's very easy to access on a mobile device and just keep that in mind because I think that it's easy to forget a lot of the things that we do when we're creating our advertisements for Instagram are done on a computer, but in the end it's going to be viewed on a mobile device. So it's important to always keep that in mind.