Discover some of the paid advertising and post promotion opportunities offered by Instagram.
- [Instructor] Instagram allows companies to advertise…on Instagram by uploading promoted posts.…These are posts that we've shown in users feeds…even if they're not following you on Instagram.…This can be a great way for companies of any size…to increase the awareness of their product or service.…You can start a promoted post campaign…for as little as one dollar per day.…Businesses can advertise on Instagram the exact same way…that they can advertise on Facebook.…As you may know, Instagram is owned by Facebook,…and they've combined the system…that both platforms use for advertising.…
In fact, you can run the exact same promotional campaign…on Facebook and Instagram simultaneously.…There's a lot information about advertising on Instagram on…the Instagram website at business.instagram.com/advertising,…which is where I am now.…As you can see, if I scroll down the page here,…you can advertise with photo ads,…with video ads,…using the Instagram carousel feature,…or even in Instagram stories.…
You scroll down a little bit further,…
- Creating an Instagram business account
- Brainstorming content ideas
- Developing a posting schedule
- Optimizing your Instagram profile
- Uploading photos and videos
- Interacting with the community
- Using Instagram Stories
- Adding hashtags and locations
- Measuring your success with Instagram Insights
Skill Level Beginner
1. Get Started Marketing on Instagram
2. Develop a Marketing Strategy for Instagram
3. Implement Your Instagram Marketing Campaign
4. Marketing with Instagram Stories
5. Fine-Tune Your Instagram Content
6. Additional Considerations
Review Instagram Insights6m 16s
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