It's a good idea to research your competitors on Instagram. See how to do it, and how their ideas can fit into your strategy.
- [Instructor] It's always important to keep tabs on other businesses in your industry, and stay up to date on what they're doing in regards to marketing. Using Instagram is a great way to see what your competitors are up to. You can take a look at your competitors' Instagram profiles, see what type of content they're posting, and maybe even get some ideas for content that you could post to your own profile. I'm using an organization called Pixelford Photography as an example in this course, and one of the areas that Pixelford specializes in is engagement photography. So there's another company that's in the photography industry that we're going to take a look at here on Instagram.
So from my profile page, I'm going to tap on the search button towards the bottom, and then I'm going to search for the company that I'd like to look at. So the company is called Passage Studios, so we'll just search for that, and notice that the first result is the hashtag that they've been using, but we want the second result, which is the actual organization itself. So here we are in their profile, and notice that they have their website address listed at the top below their description. That's really important. You always want to make sure that you have a place where your viewers can go to find out more about your organization.
They also have a list of upcoming locations that they'll be traveling to. So if the Pixelford photographers are going to be doing some traveling as well, this may be a good idea for us to add to our own page. That way we may be able to schedule some clients in locations that we aren't usually available in. See how taking a look at others in the industry can be helpful? If we scroll down, we can see the types of photos that they're posting, and they're really nice photos. I love the photos on this page. I love the style that they have. But let's tap to take a look at one of these photos here.
Okay, so we've got the photo pulled up, and we're gonna scroll down a little bit. You notice that we've got a nice caption for this photo, and that's something that if you look at other photos on their profile, that they do really well. They usually add a very personal descriptive caption, and I think it's the personal part that is most important. There are a lot of accounts on Instagram that, first of all, there's a lot that are run by bots. They're not even real people behind it. They're just throwing stuff against the wall, hoping that it sticks, and then you've got a lot of organizations that are run by humans, but they're not really putting their personality into Instagram. They're just kind of throwing their standard marketing material into their Instagram account, and it just doesn't have that personal feel, and if you really want to be successful and you want to gain followers that are engaged with your brand, you need to have that human touch behind your Instagram profile, and that's something that Passage Studios does really well.
But there's something else here that I want to take a look at, and you'll notice that, and this is the same for all their photos, we don't see any hashtags here. However, there are hashtags, they're just hidden from us right now. To view them, let's tap on the view one comment link below the photo caption. When we do that, you'll notice that they actually commented, probably right after posting this photo, with a list of hashtags. Now on Instagram, you can add up to 30 hashtags in the caption of a photo, and you can also add up to 30 hashtags in each comment, so what a lot of Instagrammers do, and what Passage Studios is doing, is instead of adding the hashtags to the caption, they keep their caption nice, clean, professional looking, easy to read, and then they dump all their hashtags into the first comment.
This doesn't change the visibility of your post. Your post is still going to show up for all of these hashtags. It just makes your caption a little bit more easy to read and a little more friendly for the consumers of the content. So this is kind of a little pro tip that Passage Studios has also implemented, and it might be something that you want to implement on your own profile. To look at that at another angle, it also means you could add 30 hashtags into the caption of the photo, and then you could add an additional 30 into the comments section, which I've seen a few people do, although you do run the risk of looking a bit spammy by doing that, so Passage Studios is making their posts really clean, easy to read, by adding all of their hashtags right into the comments section.
So you should probably do this form of Instagram research for all of your competitors that have an Instagram account. It can really give you some great ideas for your own content. Remember to put yourself in the shoes of a customer as well when you're viewing your competitors' profiles, because you may see some things that you think your competitors could do better, and then you can implement those strategies on your own profile. It's also a good idea to search Instagram for hashtags related to your industry. This can help you discover competitors that you didn't already know about, and develop more ideas for your own posting strategies.
For example, we could go back to the search screen and we could just search for the hashtag, engagement photos. And notice that the hashtag appears, and then we could tap on it and we could view all of the engagement photos that show up, and then we could tap through to view the profiles of the people that are posting them, so if we see some really nice photos, probably a good idea to see who's posting it, what their other photos look like, and maybe we can get some ideas from them. It's always important to research your competitors on Instagram, know what they're doing, the type of content they're posting, and that will definitely help you tailor your own content for your profile.
- Creating an Instagram business account
- Brainstorming content ideas
- Developing a posting schedule
- Optimizing your Instagram profile
- Uploading photos and videos
- Interacting with the community
- Using Instagram Stories
- Adding hashtags and locations
- Measuring your success with Instagram Insights