Marketing on Instagram

- [Anson] Instagram is one of the most used social platforms in the world, and if you plan on marketing digitally, it's a must that you have an Instagram presence. Creating a legitimate following to convert or retain customers takes commitment, creativity, and understanding of the Instagram community and knowledge of how to leverage Instagram tools. Using a photography studio as an example, in this course, we'll discuss Instagram best practices, proven strategies, and tips to help you build and retain a following that can be converted into customers. We'll look at and interpret statistics from a live Instagram account to help determine where future efforts on Instagram should be focused. My name is Anson Alexander and I've been marketing digitally since 2011. I've built a formidable web presence that includes a YouTube following of over 130,000 subscribers. Social media has played a large role in building that following and I'm excited to share the knowledge that I've learned, with you.