Join Anson Alexander for an in-depth discussion in this video Instagram overview, part of Instagram for Business (2015).
- In this video, I'm going to provide an overview of what Instagram is and why it has such great marketing potential. So what is Instagram? Instagram is a social media app available for smart phones and it's focused on video and photo sharing. It's this rich media aspect of Instagram that allows it to have such great marketing opportunities, because photos and videos are much more engaging than traditional text posts that you'll see on other social networks.
Instagram also allows you to quickly edit your photos before uploading them to give them a professional look and feel. Let's talk about some statistics associated with Instagram so we can gain even more insight into why it's such a great marketing opportunity. According to the Instagram website, Instagram has 300 million monthly active users. There are 70 million photos uploaded to Instagram every single day. And of those photos that are uploaded to Instagram, there are 2.5 billion photo likes per day just on Instagram.
So you can see from these statistics that a lot of people are using Instagram and they're really engaging with the content that's uploaded to Instagram. so based on the fact that Instagram is centered around sharing rich media and it has such a large user base that's continuously growing, Instagram is a great marketing opportunity for all sorts of businesses, whether you're selling a product or a service.
- Business opportunities on Instagram
- Brainstorming content ideas
- Developing a posting schedule
- Optimizing your Instagram profile
- Interacting with the Instagram community
- Using business-appropriate filters and hashtags
- Adding Instagram photos to your website or Facebook
- Measuring the success of your Instagram posts