Advertising on Instagram (2021)
With Anson Alexander
Liked by 613 users
Duration: 1h 5m
Skill level: Beginner
Released: 10/13/2021
Course details
Advertising on Instagram, a Meta platform, has become a vital part of many companies’ marketing strategies, but there’s a world of difference between hastily placing an ad and advertising effectively. In this course, marketing expert Anson Alexander explains how to create engaging content for Instagram advertising, demonstrating how to build a campaign and how to leverage Facebook Ads Manager along the way. Anson goes over the types of content you can use to advertise on Instagram and then shows how to create, upload, and format ads. He shows you different tools and demonstrates how to target specific audiences, implement a budget, and run scheduled campaigns. Anson discusses ad sets and placement configuration, as well as how to use Instagram Stories and Instant Experience ads to improve your marketing and increase your user engagement. He also covers analytics, so you can discover how to adjust your advertising efforts based on performance information.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Marta Jankowska
Marta Jankowska
🧠 psycholog | ✒️ autorka
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Brandon Hollands
Brandon Hollands
Marketing Strategy | Client Success Management | Digital Media | Process Improvement | Analytics | Content Creation
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Josh Korell BA (Animation and Visual Effects)
Josh Korell BA (Animation and Visual Effects)
Storyboarder, Cartoonist, and Illustrator Always down to team up to create!
Contents
What’s included
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone