Uncover how you can develop an Instagram posting schedule based on your target market's activity.
- [Instructor] In this video, I'm going to talk about developing a regular posting schedule for Instagram. What this means is posting content on a regular basis, maybe you post content every Monday, Wednesday, Friday. Maybe you post it every Tuesday, Thursday. It doesn't necessarily matter which days you're posting. But there are a number of advantages to doing this, first of all it increases user engagement, because if users know that you're going to be posting content on Wednesday then they might actually seek out your Instagram profile on Wednesday to see the new photo that they know that you've posted.
If you're just posting photos randomly, they're going to be less likely to actually seek out your profile and they'll just wait for your photos to just show up in their Instagram feed. It also makes it a lot easier for you as the business owner or employee to plan content. So maybe you're posting on every Tuesday and Wednesday you can be prepared for those Tuesday and Wednesday posts, you can plan what content you're going to post, what time it's going to be posted without this random aspect to just posting your photos. Now another suggestion I have is to potentially take advantage of third-party apps.
There are some third-party applications that will allow you to plan your content, upload the photo and the caption that's going to go along with the photo on say Monday and then have it automatically posted on Friday or any other day that you'd like. Now again there are a few different options, but I'd like to show you one of my favorite apps for doing this that's been around for a few years now. The app is called Schedugram and it's at schedugr.am. So we're on the website now and if I scroll down the page you'll notice that it kind of tells us the entire process and it tells us the features that come along with this app, so you know capture the audience's attention.
We can plan our feed to perfection and that's what we're talking about, planning ahead on our Instagram feeds. I know that there's an area down here, if I scroll down where they show that they have a calendar feature. So here you can see it, so this is a great visual way to see when you're going to be publishing your Instagram posts this is a great app for those of you that want to be able to schedule a post for maybe two weeks in the future and then absolutely forget about it. You don't have to do anything, two weeks go by, and your post will automatically be posted to your Instagram account. Without you having to click or tap any buttons.
Let's talk about a few other ideas in regards to scheduling posts and planning your content on Instagram. When developing your posting schedule it's a good idea to participate in themed days by using popular hashtags that are specific to each day of the week. Hashtags are very important on Instagram it's your avenue to building a following and reaching a wider audience, when you add a hashtag to your post, your post will show up for users who are viewing posts submitted to that particular hashtag whether they follow you yet or not.
One of the themed days that's pretty general across Instagram is called Throwback Thursday and it uses the hashtag tbt, the tbt hashtag is used when people post photos of themselves as a child, historic photos, old cars, anything that's considered a throwback. So as a business you could post photos of your old products or maybe what your old location used to look like or maybe just some history about your organization. Let's take a look at some of the most popular hashtags for each day of the work week.
I'm not going to discuss every single hashtag in detail but a list of these hashtags is included as part of the exercise files for this course. So some of the popular hashtags for Monday include, mondaymorning, and you'll notice the mondaymood and the mondayblues a lot of them deal with the Mondays. So if something happens at your organization that you know fits into that theme. Maybe a bunch of coffee is spilled on the floor or you know depending on what industry you're in. But you could try and take advantage of those Monday blues and maybe post some content that your users will be able to relate to you know from a human perspective.
So that's you know a good opportunity on Monday. On Tuesday we have let's see we've got tuesdaytips, tuesdayvibes, I think the tuesdaytip is a great one. 'Cause you know pretty much any business can use that. On Tuesday post a great photo and then in the caption include a great tip that's related to either your organization or the industry that you're in and use the hashtag tuesdaytip and you'll be able to reach thousands of people with that post. If you have food products or something like that you could use the tuesdaytreat and you could post a picture of one of your cakes or something like that.
As we move through the week over to Wednesday we have wednesdaywisdom, so you know post some it's almost like tuesdaytip you know some information that your users will find valuable. You've got wednesdaymotivation you know we're in the middle of the work week so you could you know make a post that is attempting to kind of encourage your followers to get through the rest of the week and power through it and you know get pumped and that kind of stuff so there's your wednesdaymotivation post. Wednesdayworkout if you're in the fitness industry. Moving on to Thursday, obviously the most popular one is tbt you can see at the top of the list throwback Thursday.
We've got thursdaythoughts which is kind of like our tuesdaytip and our wednesdaywisdom, thursdayvibes and if you Google popular hashtags per day, if you just Google that you'll be able to find websites that will show you some other hashtags as well that are popular, and this will change slightly over time, but I've taken the absolute most popular hashtags for each day of the week here, so a lot of these will remain steady for quite awhile. On Friday we've got fridaynight people are starting to go out and have fun on the weekend. You get that fridayfeeling where you're just kinda ready for that work week to end and see your family and friends, so you know you could relate to your users by posting something about what your organization is doing.
Maybe it's casual Friday and people are kinda goofing around a little bit, that can be that fridayfeeling that fridayfun, so you kinda get the idea. But this is super important, we are going to continue to talk about hashtags as we go through this course. Because hashtags are everything on Instagram, whether you are a fan of hashtags or not, if you wanna be successful you need to use them. That is how you go from reaching the thousand people, or the 500 people that follow you. To reaching tens of thousands of people that are not yet connected to your brand.
This is how you can reach them and hopefully get them connected. So please, do not forget to take advantage of hashtags on Instagram, and just in general, using the themed days is a great idea for really any social network. It's been shown to increase user engagement and bring more people back to your social profiles on a regular basis.
- Creating an Instagram business account
- Brainstorming content ideas
- Developing a posting schedule
- Optimizing your Instagram profile
- Uploading photos and videos
- Interacting with the community
- Using Instagram Stories
- Adding hashtags and locations
- Measuring your success with Instagram Insights