Learn how to brainstorm content ideas for Instagram regardless of what products or services you offer.
- [Instructor] Let's talk about some different strategies that you can use to brainstorm content ideas for your Instagram account. I'm going to focus a little more heavily on services in this video because I think that they can have a slightly more difficult time in finding which type of content is right for Instagram. If you have a product, post photos of your product, people using your product, and creative ways in which it's used but if you have a service, it can be a little more abstract. Let's talk about some different ways to find inspiration. First of all, list all of the products and services that you offer, and then create a second list of all the benefits that your products and services provide.
Remember to think of the different ways your products are used and try to be as creative as possible here. Think of the ways that your products are used that not everybody's going to think of. For instance, I mentioned the company Chobani earlier in the course, the yogurt company, and when I think of yogurt, I think about eating yogurt but on the Chobani Instagram page, they have photos of different ways that you can cook with yogurt, and that leads to almost endless possibilities for them. It's also important to think about when people are most happy using your product. One example I can think about for this particular aspect of Instagram is if you have a plumbing service.
Now, if you just think about taking photos of you doing plumbing work, they may not be the most glamorous photos to post on Instagram but what's the end goal of hiring a plumber? Well, it's probably to have running water and water is one of the most vital resources on the planet. People really like water. They need water. So now, we open ourselves up to all of these different ideas of the ways that people use water. So, if I'm a plumber, I could post some photos to Instagram of somebody pouring a nice, pristine, cold glass of water on a hot summer day or the family outside in the yard running through the sprinkler.
So, we're not just talking about the actual work that you do but the end result of that work and even more importantly, when are those really special moments when somebody's benefiting from the product that they've purchased or the service that you've provided? Try to capture those moments. I have a personal friend that I went to high school with and a few years ago, I stumbled upon his Instagram account. He inherited a landscaping service that his father owned and I think his grandfather owned it before him but he was the first one that really took to digital marketing for the business.
He created an Instagram account and he has one of the more beautiful Instagram accounts that I've seen. He posts photos of just about every job that he does. So, waterfalls, walkways, gardens, flowerbeds, all of these beautiful, beautiful landscaping designs and he puts them on Instagram, and they look great. This is the type of account that you'd follow even if you're not looking to get a landscaping job done, just because the photos are so gorgeous. But oh, guess what? Now I need a landscaper, who am I going to call? Well, I have this guy on Instagram that I follow and his work is great, and I see it every day, so there's a good chance that I'll call him, first.
Another type of service that I'd like to mention because I was trying to think of the most difficult services to put on Instagram and one of those is waste removal. So, maybe you're a waste removal company. How can you capture those special moments? Well, taking out somebody's garbage isn't necessarily going to be the most glamorous photo but if you have a man or a woman smiling, you know, taking the trash can, maybe it could work. But what happens with that waste afterwards? Maybe there's some recycling that's being done, so you can post photos of artwork that people have made with reclaimed metal and wood.
Maybe you could even provide some ideas on how people could use their household waste and reuse it to be more efficient and more environmentally friendly. That just opens you up to the whole environmental aspect of things. You could even just be posting pictures of national parks that are nice and clean without any waste in them. What I'm getting at is just because you have a service that you might not be able to digitally capture right off the bat, remember to be unique, creative, and personal. Capture those special moments and think about all of the different uses that your product or service has and then what the final benefit that it provides to the customers are.
It's those moments and those situations that are perfect for Instagram. So, hopefully this will give you some ideas of ways that you can list the products and services that your company provides, and then get the benefits of those services, and the special moments that they create uploaded to Instagram.
- Creating an Instagram business account
- Brainstorming content ideas
- Developing a posting schedule
- Optimizing your Instagram profile
- Uploading photos and videos
- Interacting with the community
- Using Instagram Stories
- Adding hashtags and locations
- Measuring your success with Instagram Insights