Join Amy Balliett for an in-depth discussion in this video What is an infographic really?, part of Learning Infographic Design.
- Did you know that nearly 10,000 infographics are released online everyday? The problem is, despite being called one, a lot of these designs aren't actually infographics. An infographic compiles universal symbols, illustration, and data visualizations with short-form texts to tell a cohesive story. Today, though, a lot of designs are released as infographics when they're actually dressed-up articles where the images compliment the text and not the other way around.
To clear up some confusion, here's an example of what I mean. Now, let's take out all of the text other than headlines. Did the images make sense and tell a clear story? Unfortunately, the images require the text to make any sense of things. Without the large blocks of text, this design wouldn't deliver the same message to each viewer. This brings us to the first litmus test for what should be considered an infographic. If the text takes precedent over the images, it's not really an infographic as much as a well-designed article.
Another common misconception is that infographics must contain data. While any data in an infographic should be visualized in the most clear and concise way, not all infographics are data-driven. This infographic, for example, doesn't rely on data to tell the story. Yet, if the texts were taken away, the images still clearly depict the general theme and key takeaways of the overarching message. So, an infographic relies on symbols, illustrations, and clean data visualizations to tell a story.
If text is needed to understand the basic theme of the infographic, it's not really an infographic, after all.
In this course, Amy Balliett, CEO of Killer Infographics, shows members how to create engaging and successful infographics that will stand out from the crowd. She explains the science behind good visual communication, reviews the different types of infographics, and introduces design principles and techniques that will help you build engaging and successful infographics.
- Why visual communication matters
- Types of infographics
- Focusing on message and accuracy
- Researching the infographic
- Building a wireframe design
- Working in Adobe Illustrator
- Publishing and marketing your infographic