Measuring success

- In 2010, when infographics were first starting…to take off, even a poorly designed infographic…could sometimes generate dozens of backlinks.…Because of this, marketers saturated the internet…with low quality infographics in search…of high quality links as their only success metric.…Today, however, it's not as easy.…Infographics have grown beyond a tool for marketing…and have become, when executed properly,…a powerful method of communication.…The bar has been raised much higher…and only quality infographics see results.…

In this movie, we'll discuss how to measure the success…of an infographic to identify how well you are communicating…a message to your target audience.…Your goals will determine how you measure the return…on investment for your infographic.…Often, there are three goals people choose between:…traffic, backlinks, and social shares.…We are frequently asked how many visitors, backlinks…or social shares are standard.…Unfortunately, there isn't a right answer for this.…Each brand is different.…

If you have tens of thousands of Facebook followers,…