Join Amy Balliett for an in-depth discussion in this video Measuring success, part of Learning Infographic Design.
- In 2010, when infographics were first starting…to take off, even a poorly designed infographic…could sometimes generate dozens of backlinks.…Because of this, marketers saturated the internet…with low quality infographics in search…of high quality links as their only success metric.…Today, however, it's not as easy.…Infographics have grown beyond a tool for marketing…and have become, when executed properly,…a powerful method of communication.…The bar has been raised much higher…and only quality infographics see results.…
In this movie, we'll discuss how to measure the success…of an infographic to identify how well you are communicating…a message to your target audience.…Your goals will determine how you measure the return…on investment for your infographic.…Often, there are three goals people choose between:…traffic, backlinks, and social shares.…We are frequently asked how many visitors, backlinks…or social shares are standard.…Unfortunately, there isn't a right answer for this.…Each brand is different.…
If you have tens of thousands of Facebook followers,…
Author
Released
10/28/2015In this course, Amy Balliett, CEO of Killer Infographics, shows members how to create engaging and successful infographics that will stand out from the crowd. She explains the science behind good visual communication, reviews the different types of infographics, and introduces design principles and techniques that will help you build engaging and successful infographics.
- Why visual communication matters
- Types of infographics
- Focusing on message and accuracy
- Researching the infographic
- Building a wireframe design
- Working in Adobe Illustrator
- Publishing and marketing your infographic
Skill Level Beginner
Duration
Views
Related Courses
-
Designing an Infographic
with Nigel French1h 50m Intermediate -
Learning Data Visualization
with Bill Shander3h 41m Beginner -
Creating Infographics with Illustrator CC (2013)
with Mordy Golding4h 16m Intermediate
-
Introduction
-
Welcome1m 3s
-
Challenges43s
-
-
1. Why Visual Communication Matters
-
The power of infographics1m 38s
-
-
2. Types of Visual Communication
-
What is a motion graphic?3m 29s
-
3. The Rules of Infographic Design
-
Always think about CON-text2m 25s
-
Focusing on one message2m 22s
-
-
4. The Process of Infographic Design
-
Researching your infographic4m 19s
-
Adobe Illustrator quick tips4m 45s
-
Managing edits3m 27s
-
-
5. How to Get Your Infographic Seen
-
Planning ahead2m 50s
-
Marketing do's and don'ts2m 58s
-
Understanding PR and HARO3m 23s
-
Measuring success3m 5s
-
-
Conclusion
-
Next steps54s
-
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.
CancelTake notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Measuring success