From the course: Designing a Business Card
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The typography of a business card - InDesign Tutorial
From the course: Designing a Business Card
The typography of a business card
- [Voiceover] When designing the type for your business card I suggest you keep it simple, make it readable and think about the details. In general, one or two typefaces should be sufficient. Use a different style only when there's a change in the level of the hierarchy and signify the difference by changing just one or two things. The second example I'm using way too many typestyles. Within just five lines, I have four different typestyles. They're all more or less the same. Because they're more or less the same that's even less reason for changing them. If you are going to change then really make it look different. But in this case there's no reason for this chopping and changing. It just creates visual confusion. In terms of making it readable, don't go too small and while it's hard to put a number on it I'd say use eight point as your sort of threshold number. Don't go smaller than eight point. Although there are certain typefaces that are perfectly readable at smaller sizes than…
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Contents
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What to include on a business card3m 17s
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The layout of a business card3m 15s
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The typography of a business card4m 47s
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The alignment of elements on a business card2m 23s
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Choosing paper1m 2s
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Choosing colors47s
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Adding texture38s
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Incorporating imagery1m 5s
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