Join Nigel French for an in-depth discussion in this video The typography of a business card, part of Designing a Business Card.
- [Voiceover] When designing the type for your business card…I suggest you keep it simple, make it readable…and think about the details.…In general, one or two typefaces should be sufficient.…Use a different style only when there's a change in…the level of the hierarchy and signify the difference…by changing just one or two things.…The second example I'm using way too many typestyles.…Within just five lines, I have four different typestyles.…They're all more or less the same.…Because they're more or less the same…that's even less reason for changing them.…
If you are going to change then…really make it look different.…But in this case there's no reason…for this chopping and changing.…It just creates visual confusion.…In terms of making it readable, don't go too small…and while it's hard to put a number on it…I'd say use eight point as your sort of threshold number.…Don't go smaller than eight point.…Although there are certain typefaces…that are perfectly readable at smaller sizes than eight…and if you're working with all caps…
- Examining how layout, typography, and other elements add to a design
- Incorporating imagery
- Choosing paper stock
- Using common business card sizes and formats
- Printing options
- Positioning logos and text
- Preparing a business card for print
Skill Level Beginner
Layout and Composition with InDesignwith Nigel French1h 27m Appropriate for all
1. The Elements of a Business Card
2. Taking a Closer Look at Business Cards
3. Designing a Business Card for a Design Company
4. Designing a Business Card for a Coffee Shop
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