From the course: Magazine Design: Getting Started
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A look at a magazine: Voice - InDesign Tutorial
From the course: Magazine Design: Getting Started
A look at a magazine: Voice
- Physically, a magazine is a bound set of pages, typically, not always, smaller than letter size that consists of type and images on a grid. Sounds so simple. A magazine can be plain. There's a place for that, and it's a fine starting point, but what we really want is editors and publishers and designers, is a magazine that's alive, that has a voice and a style, certainly a point of view, maybe an attitude. A magazine should be an experience. It's what a modern magazine can do and do best, and it's the kind of work that's worthy of design. Let me give you some examples. Christopher Kimball's Milk Street. New magazine from Boston, never seen it before. Love it. It has a point of view that Mr. Kimball says he developed after a trip to Vietnam, where he ate what everyone else did. Eggs, sweet potato, mango, salads, coffee, and he came away with the view, as he put it, that ethnic cooking is a myth. It's just dinner or lunch served somewhere else in the world. So his goal, he says, is to…
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