Join Nigel French for an in-depth discussion in this video The layout of a business card, part of Designing a Business Card.
- In this movie I'll talk about three important aspects…of laying out the content of your business card.…Using a grid, establishing hierarchy,…and using white space.…Let's begin with the grid.…Here I have a standard US size business card,…three and a half by two inches.…There's a bleed guide of 1/8 of an inch,…as indicated by the red guide,…and there is also a 1/8 of an inch margin.…Here's how I like to set up my document.…I'll come to Create Guides, and create a layout grid…of 7 Rows with no Gutter,…and 13 Columns with no Gutter,…fitted to the Margins.…
That's gonna give me grid fields that are exactly square…of a size of 1/4 inch.…Here's my own business card using that same approach.…It's European size, but the principle is the same.…One common approach to logo placement…on the business card is to square it off…as indicated by the orange rectangle…and place the logo in the extension area.…And here's how it would look on a vertical card.…Secondly hierarchy.…
There's no great mystique about this,…it's all pretty commonsensical,…
- Examining how layout, typography, and other elements add to a design
- Incorporating imagery
- Choosing paper stock
- Using common business card sizes and formats
- Printing options
- Positioning logos and text
- Preparing a business card for print
Skill Level Beginner
Layout and Composition with InDesignwith Nigel French1h 27m Appropriate for all
1. The Elements of a Business Card
2. Taking a Closer Look at Business Cards
3. Designing a Business Card for a Design Company
4. Designing a Business Card for a Coffee Shop
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