- [Instructor] A good Creative Brief is developed by the client and/or the designer, and quite frequently together. It forms the definition of a project and needs to inform everyone working on it of its goals, its scope, and vision. It'll identify the target audience, the overall objectives, and the potential lifespan of the project, along with any constraints and some scheduling details. It's this that you'll refer to throughout the phases to ensure that the ideas and the work are meeting those objectives.
An example of the content of a Creative Brief, and not necessarily in this order, would include something like why. What's the scope of the project, including its goals? What's going to be produced? The message that's intended to be conveyed and the CTA, or call to action. It's the compelling argument or offer that's meant to invoke some sort of anticipated response. Who the target audience is that the project is aimed at.
How the message and tone of the content and the timeline for all of the different phases and the deliverables, as well as the stakeholders. Who needs to be involved in the project, who's managing which parts, who signs off on each of those parts, and indeed the final production. Then, the bottom line, the budget, which is the final amount which we be invoiced at the end of the project.
Author
Released
2/27/2018- The creative process
- Layout and composition
- Grids
- Typography
- Color
- Transforming images and assets in Photoshop
- Drawing logos in Illustrator
- Designing graphics and documents in InDesign
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 52s
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What is graphic design?1m 40s
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1. The Creative Process
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The creative brief1m 35s
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Research54s
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Ideation2m 41s
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Production2m 21s
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2. Layout and Composition
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The design space2m 50s
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Principles of layout2m 30s
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Grids1m 57s
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Exercise: Layout analysis1m 16s
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3. Typography
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The language of type2m 18s
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Type terminology3m 4s
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Type anatomy4m 41s
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Basic type classifications4m 47s
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Ligatures2m 17s
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Type measurement1m 59s
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Text elements: Character8m 4s
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Text elements: Paragraph6m 32s
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Selecting type4m 35s
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Basic typography guidelines6m 41s
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Type crimes4m 59s
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4. Color
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Color components3m 32s
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Monochrome and temperature3m 24s
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Color harmonies4m 23s
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RGB and CMYK4m 48s
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Process and spot colors4m 37s
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Color associations1m 19s
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Color blindness2m 51s
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5. Photoshop
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Photoshop quick start tour4m 14s
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Selectively changing colors4m 45s
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Cropping an image3m 24s
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6. Illustrator
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Illustrator quick start3m 18s
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Importing a rough sketch6m 7s
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Drawing the logo6m 20s
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Creating a color theme5m 44s
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Using the Touch Type tool3m 32s
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Creative Cloud libraries6m 40s
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7. InDesign
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InDesign quick start tour1m 54s
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Creating a new document1m 43s
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Working with master pages6m 53s
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Importing text into InDesign5m 58s
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Creating tables in InDesign7m 58s
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Finalizing the design5m 37s
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Conclusion
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Recommended courses1m 10s
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Video: The creative brief