Join Tony Harmer for an in-depth discussion in this video The creative brief, part of Introduction to Graphic Design.
- [Instructor] A good Creative Brief is developed…by the client and/or the designer,…and quite frequently together.…It forms the definition of a project…and needs to inform everyone working on it…of its goals, its scope, and vision.…It'll identify the target audience,…the overall objectives, and the potential lifespan…of the project, along with any constraints…and some scheduling details.…It's this that you'll refer to throughout the phases…to ensure that the ideas…and the work are meeting those objectives.…
An example of the content of a Creative Brief,…and not necessarily in this order,…would include something like why.…What's the scope of the project, including its goals?…What's going to be produced?…The message that's intended to be conveyed…and the CTA, or call to action.…It's the compelling argument or offer…that's meant to invoke some sort of anticipated response.…Who the target audience is that the project is aimed at.…
How the message and tone of the content…and the timeline for all of the different phases…
- The creative process
- Layout and composition
- Transforming images and assets in Photoshop
- Drawing logos in Illustrator
- Designing graphics and documents in InDesign
Skill Level Beginner
Graphic Design Foundations: Colorwith Mary Jane Begin1h 57m Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Learning Graphic Design: Techniqueswith John McWade1h 7m Appropriate for all
1. The Creative Process
2. Layout and Composition
Recommended courses1m 10s
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