Join Nigel French for an in-depth discussion in this video The alignment of elements on a business card, part of Designing a Business Card.
- Here are some simple points about the alignment…of elements on your business card.…Everything is connected to everything else,…so nothing should be where it is randomly.…Don't mix your alignments.…This can create visual confusion.…I'd say be wary of centering,…and also be wary of right-alignment.…Let's see what I mean.…So firstly, everything should be connected…to something else.…Think about how things align to other things.…And even if you want something to look random,…there probably should be some method behind it.…
I won't say don't mix alignments,…because you can always find an exception to the rule,…but in general, I'd be wary of mixing alignments.…It looks like you're being indecisive.…Pick an alignment and stick with it.…My preference is for left-alignment.…We read left to right.…The smooth edge on the left of the text grounds the text…and the ragged with edge creates an interesting whitespace…and lets that space flow to the edge of the card.…Combining left with right-alignment can create…a wedge of trapped whitespace between the text blocks…
- Examining how layout, typography, and other elements add to a design
- Incorporating imagery
- Choosing paper stock
- Using common business card sizes and formats
- Printing options
- Positioning logos and text
- Preparing a business card for print
Skill Level Beginner
1. The Elements of a Business Card
2. Taking a Closer Look at Business Cards
3. Designing a Business Card for a Design Company
4. Designing a Business Card for a Coffee Shop
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