From the course: Design Your First Logo
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What is your brand identity?
- [Instructor] To know what you want your logo to convey, you need to ask yourself, what is your brand identity? Or perhaps more importantly, what would you like it to be? Here are some questions to ask yourself to help get to this point. Why did you start the business? What values are important to you? What does your business do better than anyone else? What makes the business special? Think of three words that you would want your customers to use to describe your company. Are you dependable, trustworthy, creative, adventurous, safe, sporty, friendly, innovative, caring, et cetera? Answer these questions thoughtfully and you'll have a stronger sense of your brand identity and a clearer sense of how your logo can represent that brand identity.
Contents
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How will the logo be used?2m 23s
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What is your brand identity?56s
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What is your design style?1m 52s
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Search for inspiration2m 7s
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Check out the competition1m 12s
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Choosing your tools1m 29s
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Starting with a template1m 54s
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Types of logos1m 26s
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Typography2m 20s
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Customizing type2m 6s
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Shape1m 56s
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Creating simple shapes5m 48s
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Color associations1m 38s
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Combining colors2m 42s
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Types of color3m 30s
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Iteration1m 24s
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Versions and file formats4m 12s
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