What is print production?

- How would I define print production?…Well, to put it simply,…I'd say that it's designing and building files…that print, fold, and trim correctly.…Now to accomplish that, you need to have some…understanding of the physical process of printing,…as well as finishing processes, such as folding and binding.…Now don't worry,…you don't need to be an experienced pressman…or bindery operator to understand these concepts.…A designer who's well-versed in print requirements…communicates well with the printing company,…both before and during the life of the print job.…And I want you to be able to ask the right questions…when talking to a printer,…especially at the beginning of a project.…

And I hope I can give you more realistic expectations…of the print manufacturing process,…as you come to understand how everything works.…In fact, these are the two recurring themes…in this video course, the value of communication…and the realities of the printing process.…But here's some good news, printers appreciate a designer…who has a curiosity about the print process,…