In this video, explore the difference between just designing and building files that are mechanically correct for printing.
- How would I define print production? Well, to put it simply, I'd say that it's designing and building files that print, fold and trim correctly. Now to accomplish that, you need to have some understanding of the physical process of printing as well as finishing processes such as folding and binding. Now don't worry, you don't need to be an experienced pressman or bindery operator to understand these concepts. A designer who's well-versed in print requirements communicates well with the printing company both before and during the life of the print job. And I want you to be able to ask the right questions when talking to a printer, especially at the beginning of a project. And I hope I can give you more realistic expectations of the print manufacturing process as you come to understand how everything works. In fact, these are the two recurring themes in this video course, the value of communication and the realities of the printing process. But here's some good news. Printers appreciate a designer who has a curiosity about the print process, who wants to make sure that they give the printer healthy files. And the printer's really going to value their working relationship with that kind of designer as a result. And that's why you should never be afraid to ask questions. And then when you start designing with the realities of the printing processes in mind, your print jobs are going to run more smoothly, the quality is going to meet your expectations, you'll meet your deadlines, and most importantly, the stress quotient will go down for you, for your clients and for your printer.
- Communicating with your printer
- Understanding types of printing: letterpress, sheet-fed, and more
- Handling corrections and alterations
- Attending press checks
- Understanding how color space and paper stock affect printing
- Finishing: folding, trimming, die cutting, and embossing
- Working with fonts and graphics
- Submitting the job