Join Nigel French for an in-depth discussion in this video What to include on a business card, part of Designing a Business Card.
- The challenge of designing a business card…is finding a way to present a lot of information…in a small space and have it be readable…and visually pleasing.…Whatever information you choose to include…it's important that your business card…match your other branding.…Your business card should share the same design aesthetic…and I'm talking about color palette, typography,…the way imagery is used as your website, brochure,…stationery, t-shirts, whatever you have.…So let's think about exactly what information…we want to include, starting with a blank card.…
The first thing I'm going to add is the logo.…Perhaps I want to have some sort of…background texture or design.…Maybe the logo comes with a tagline.…Obviously we want to include the person's name,…and we need to ask does that person have a title?…Are we designing business cards for more than one person?…And if so, start with the longest name.…That's the one that's going to be the hardest to design for.…Do we want to include a picture and if so…does it need to be a conventional mugshot…
- Examining how layout, typography, and other elements add to a design
- Incorporating imagery
- Choosing paper stock
- Using common business card sizes and formats
- Printing options
- Positioning logos and text
- Preparing a business card for print
Skill Level Beginner
Layout and Composition with InDesignwith Nigel French1h 27m Appropriate for all
1. The Elements of a Business Card
2. Taking a Closer Look at Business Cards
3. Designing a Business Card for a Design Company
4. Designing a Business Card for a Coffee Shop
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