Join Claudia McCue for an in-depth discussion in this video What I hope you've learned, part of Print Production Essentials: Digital and Variable Data Printing.
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…In this course, you've seen how the wide variety…of digital printing solutions has changed the landscape of print.…The ability to do short runs puts high…quality, affordable color printing within the reach of everyone.…And the growth of inkjet printing devices has made it…much easier to print displays, signage, billboards, or even cakes.…And the response rates achievable through variable data driven…personalized marketing wouldn't be possible at all without digital printing.…You've learned that while most of the rules are the same as for conventional…printing, you do have to do some…things a little bit differently for digital processes.…
But as always, the printer is your best resource when you have questions.…There is no such thing as too much…communication when it comes to any kind of printing.…I think it's really exciting, and…this colorful landscape is constantly changing, so…stay tuned to find out what crazy thing you can print on next.…
- What constitutes "digital printing"?
- Printing short runs
- Working with digital color and large-format output
- Using InDesign's Data Merge feature to format variable data
- Printing on ceramics, metal, and wood