Learn about the possibilities and limitations of digital printing and working with variable data.
- [Voiceover] Digital printing can encompass everything from banners, to vehicle wraps, why even to printing on cakes and it's enabled some previously impossible things. You wanna publish your own book? Well you can. Do you need 100 brochures for a trade show instead of 50,000? That's not a problem. Digital printing makes that possible. Do you wanna create a personalized one to one marketing campaign? Well you can only do that with digital printing. The capabilities of digital printing had allowed printers to greatly expand their offerings to designers.
So let's take an in depth look at the growing capabilities of digital printing in today's marketplace. Join me in exploring digital printing.
- What constitutes "digital printing"?
- Printing short runs
- Working with digital color and large-format output
- Using InDesign's Data Merge feature to format variable data
- Printing on ceramics, metal, and wood