Join Nigel French for an in-depth discussion in this video Unusual business cards, part of Designing a Business Card.
- In terms of thinking beyond the standard business card, here are some examples that are food for thought. You can print on all sorts of substrates, metal, wood, plastic, fabric. Even beef jerky. You might want to make your business card pop up or blow up, do interesting things with a tent card or mini folder. Have the business card, in some humorous way, reference the product or service. Make it tactile. Have it look like something else, a dog tag, a train ticket, a luggage label.
Or have it be some mini craft project that people have to assemble. Do interesting things with die cuts. You can also customize mass-produced business cards with a paint spatter, a doodle, or a rubber stamp. And while you may end up deciding that a conventional business card is the way to go, at least consider these interesting alternatives.
- Examining how layout, typography, and other elements add to a design
- Incorporating imagery
- Choosing paper stock
- Using common business card sizes and formats
- Printing options
- Positioning logos and text
- Preparing a business card for print